departments & programs academic departments curriculum & instruction undergraduate business & marketing Curriculum & Instruction
Business & Marketing Education, Undergraduate Bachelor of Science Degree
Degree: Bachelor of Science in Business and Marketing Education
Purpose of the Program
The primary purpose of the Business and Marketing Education program is to prepare professional teachers to teach business and marketing courses in the middle and secondary schools. While some graduates may decide to pursue careers in business after completing the program, all graduates are qualified to be licensed by the State of North Carolina as business and marketing education teachers (grades 6-12). Due to the demand of these business and marketing classes offered in North Carolina public schools, the need for qualified teachers continues to increase. Graduates of the program will be dually licensed in both business and marketing education. These licenses are part of the State’s licenses in Career and Technical Education.
Major components of the Business and Marketing Education curriculum include general education requirements of the University, professional education, and a teaching field concentration. All graduates of the program are eligiable to receive a business administration minor in the College of Management. In addition, all students preparing to teach must balance their academic preparation with meaningful work experience in business and marketing occupations. Refer to the curriculum display for specific course requirements. (program brochure - MS Word)
The Bachelor of Science degree in Business and Marketing Education is located in the Department of Curriculum and Instruction, College of Education.
Business and Marketing Education in the Public Schools
The mission of the Business and Marketing Education courses at the high school level (Grades 9-12) is to prepare students for careers in business, and for advanced study of finance, information technology, marketing and management at community colleges, colleges, and universities. Business and marketing teachers offer high school courses such as Computer Applications, Sports and Entertainment Marketing, e-Commerce, Travel and Tourism, Accounting, and Bussiness Law. They also work with area business leaders to provide work place learning experiences for students such as service learning, school-based enterprises, and cooperative education. Business and marketing teachers have time planned in their schedule to coordinate activities in the business community. They are usually highly visible among local business leaders and often help school administrators interface with the business community.
Advising the local DECA and FBLA Chapter, career and technical student organizations for business and marketing students, represents another important responsibility of teachers. As advisors, they help students with things such as officer elections, organization of committees, programs of work, social events, civic activities, professional meetings, and leadership development. DECA and FBLA has an exciting Competitive Events program in which students compete within their respective career specialties in written and participating events. These competitions are held at Local, State, and National Career Development Conferences and offer learning opportunities for students.
Business and Marketing Education teachers may be employed in middle schools where the following courses are offered: Exploring Business Technologies, and Keyboarding, Business Computer Technology. These are semester courses for students in Grades 6-8. They are intended to help students better understand the world of work, think about career opportunities, and begin to develop tentative career development plans. The objectives of these courses focus on critical and creative thinking, communication skills, problem solving, leadership and citizenship, career information and planning and the impact of technology on the world of work.
last updated 9/22/09
